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AI Contract Generator for Digital Marketing

An AI Contract Generator for Digital Marketing that turns your retainer scope, channel mix, and managed ad spend into a signature-ready agreement in minutes.

Papercraft contract for Digital Marketing

Built for Digital Marketing

Where it hurts

  • Prospects have been burned by agencies that promised traffic and delivered vanity metrics, so trust starts low
  • Clients fixate on monthly fee and ignore the media budget, channel mix, and the time results actually take
  • Channels, deliverables and reporting cadence blur together unless the proposal separates strategy, execution and ad spend
  • Attribution and ROI expectations are unrealistic when the proposal doesn't set baselines and a measurement model
  • Retainers churn early when the first 90 days aren't framed as a clear, milestone-based ramp

Pricing model: monthly retainer plus managed ad spend

What you hand over

  • Marketing audit and competitor benchmark
  • Channel strategy and quarterly roadmap
  • Paid media management (search, social, programmatic)
  • SEO and content production
  • Landing pages and conversion-rate optimisation
  • Marketing automation and lead nurture
  • Monthly performance reporting and review
Papercraft concept: a contract tailored for Digital Marketing
How a contract adapts to Digital Marketing.

What goes into a Contract

  1. 1
    Parties & effective date

    Names the agency and the client, their legal entities, and the effective date the retainer begins.

  2. 2
    Scope of services

    Lays out the audit and benchmark, channel strategy and roadmap, paid media across search, social, and programmatic, SEO and content, landing pages and CRO, automation and lead nurture, and the monthly reporting cadence.

  3. 3
    Term & termination

    Sets the initial term, frames the first 90 days as a milestone-based ramp, and states notice periods so retainers do not churn on a surprise.

  4. 4
    Fees & payment

    Separates the monthly retainer from managed ad spend and any pass-through costs, with payment timing so the fee and the media budget never get confused.

  5. 5
    IP & confidentiality

    Defines who owns the ad accounts, landing pages, content, and automation flows, and protects client data, audience lists, and benchmark numbers.

  6. 6
    Warranties & liability

    Commits to deliverables, reporting, and a measurement model rather than guaranteed traffic, and caps liability so vanity-metric disputes have clear limits.

  7. 7
    Governing law & signatures

    Specifies the governing law and gives both parties a clean signature block to make the agreement enforceable.

How Waxe builds your digital marketing contract

How Waxe generates a contract, shown as papercraft
  1. 1

    Describe the engagement

    Tell Waxe the agency and client names, the channels you will manage, and the start date. Waxe reads it as a retainer relationship, not a one-off project, and frames the document around ongoing marketing work.

  2. 2

    Map the scope

    Waxe drops in your real deliverables: audit and benchmark, channel strategy, paid media, SEO and content, landing pages and CRO, automation, and monthly reporting. Strategy, execution, and ad spend stay on separate lines so nothing blurs together.

  3. 3

    Structure fees and budget

    Waxe writes the fees section with the monthly retainer, managed ad spend, and pass-through costs on their own lines. The client sees exactly what the fee buys and what the media budget funds, so the conversation stops being only about price.

  4. 4

    Set terms that hold trust

    Waxe drafts a milestone-based first 90 days, a measurement model with baselines, and warranties tied to process and deliverables. Prospects burned by vanity-metric promises get terms that commit to what you can actually stand behind.

  5. 5

    Review and send

    Open the result in the editor, adjust any clause, and apply your brand. The whole pass takes about five minutes for a few cents, and you send a signature-ready contract instead of restarting from an old file.

What an on-brand result looks like

You get a clean, agency-ready contract in your colours and type, not a marked-up generic template. The retainer and managed ad spend sit on clear, separate lines, the scope splits strategy, execution, and reporting, and the warranties read like a measurement model rather than a traffic promise. It looks like a document a wary prospect can sign with confidence.

Contract design direction for a Digital Marketing business
A design direction for a contract.

The old way vs. waxTable

The template way
With waxTable
You copy last quarter's contract template and hunt for every retainer figure and client name to swap out.
Waxe generates a fresh contract from this client's engagement details, so nothing from the last deal leaks through.
The fee and the media budget get lumped together, and the client argues that the retainer should cover ad spend.
The retainer, managed ad spend, and pass-through costs sit on separate lines the client can read at a glance.
Strategy, paid media, SEO, and reporting blur into one vague paragraph that promises everything and commits to nothing.
Each deliverable and its reporting cadence is its own line, so scope is unambiguous before anyone signs.
You hand-write warranties that imply traffic or conversions you cannot guarantee, and they come back to bite you.
Warranties commit to deliverables, process, and a measurement model, protecting you from unrealistic ROI expectations.
The first 90 days are undefined, so the retainer churns the moment early results look slow.
The term frames the first 90 days as a milestone-based ramp, setting expectations before momentum builds.
IP and data ownership are an afterthought, and you fight over ad-account access when the retainer ends.
The IP and confidentiality section settles account, content, and data ownership and hand-back up front.

Why agencies use the AI Contract Generator for Digital Marketing

The business upside of faster proposals, shown as papercraft

Retainer and ad spend never blur

The fees section keeps the monthly retainer, managed ad spend, and pass-through costs on separate lines. Clients stop assuming the fee covers the media budget, and your margin stays protected from the first invoice.

Scope that holds its edges

Strategy, execution, and reporting each get their own lines, from the audit and benchmark to paid media, SEO, CRO, and automation. Channels and deliverables stay distinct, so scope creep has nowhere to hide.

Warranties that protect you

Instead of implying traffic or conversions, the contract commits to deliverables, reporting, and a measurement model. That sets realistic attribution and ROI expectations and keeps vanity-metric disputes off your desk.

A 90-day ramp that retains

The term frames the first quarter as a milestone-based ramp with clear baselines. Clients see progress as planned rather than slow, so retainers survive past the moment they usually churn.

Minutes, not days

Waxe turns your engagement details into a signature-ready agreement in about five minutes for a few cents. You skip the copy-paste-and-redraft grind and send a polished, on-brand contract while the prospect is still warm.

2 days → 5 minfrom brief to finished document
a few centsper generated document
11business document types
on-brandcolours, fonts, and logo every time

Questions, answered

What is an AI Contract Generator for Digital Marketing?

It is a waxTable workspace where Waxe drafts a complete digital marketing agency contract from your inputs. You describe the engagement, the channels you manage, and the monthly retainer plus managed ad spend, and Waxe assembles parties, scope of services, term, fees, IP, warranties, and signatures. Every part is written for agency work, not a generic services template. You review and adjust in the editor before sending. What used to take days of redrafting takes about five minutes for a few cents.

Does the contract separate the retainer from media budget and ad spend?

Yes, and that separation is the point. Clients fixate on the monthly fee and ignore the media budget, channel mix, and the time results actually take. waxTable structures the fees and payment section so your retainer, managed ad spend, and any pass-through costs sit on their own lines. The scope section then splits strategy, execution, and ad spend so paid search, social, and programmatic do not blur together. The client signs knowing exactly what the fee buys and what the budget funds.

Can the contract set realistic attribution and ROI expectations?

It can. Attribution and ROI expectations turn unrealistic when a proposal skips baselines and a measurement model. waxTable lets the scope and warranties sections state the channels you manage, the reporting cadence, and the measurement approach you stand behind. You can frame the first 90 days as a milestone-based ramp so retainers do not churn early. Waxe writes warranties that commit to deliverables and process, not to traffic numbers or guaranteed conversions. That keeps trust intact when prospects have been burned before.

What deliverables does the scope cover for a marketing agency?

The scope is built around what agencies actually deliver. That includes the marketing audit and competitor benchmark, channel strategy and quarterly roadmap, and paid media management across search, social, and programmatic. It also covers SEO and content production, landing pages and conversion-rate optimisation, marketing automation and lead nurture, and monthly performance reporting and review. Each line spells out the reporting cadence so deliverables do not blur together. You keep, cut, or reword any item before the contract goes out.

Who owns the campaigns, accounts, and creative under the contract?

The IP and confidentiality section settles that before work starts. It defines who owns the ad accounts, landing pages, content, and automation flows your agency builds, and what transfers at the end of the term. It also protects the client data, audience lists, and benchmark numbers you both handle. Waxe drafts terms suited to a retainer relationship where assets accrue over many months. You can tighten ownership and hand-back language so neither side argues about access when a retainer ends.

Your next contract, in five minutes

Tell Waxe about the client and get a complete, on-brand contract to review — the work of two days for a few cents. There is no blank page to start from and nothing to format by hand; you answer a short brief, Waxe does the drafting, and you keep full control of the final document in the editor.