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AI Proposal Generator

An AI Proposal Generator that turns a discovery call into a client-ready sales proposal — problem through close, with scope, phased timeline, and commercial terms — in minutes for a few cents.

Papercraft proposal

Real examples of proposals, generated end to end

Three proposals Waxe actually finished — each document branded, paginated, and ready to send. Hover a card to flip through its pages, then open any style to read the whole document.

What goes into a Proposal

  1. 1
    Problem & desired outcome

    Opens by naming the client's specific problem and the concrete outcome they want, so the proposal earns attention before it pitches.

  2. 2
    Recommended approach

    Presents your recommended approach and the reasoning behind it, connecting the client's problem to the method you'll use to solve it.

  3. 3
    Scope of work

    Details the scope of work as clear deliverables and boundaries, so both sides share the same expectations before any work begins.

  4. 4
    Phased timeline

    Breaks delivery into a phased timeline with realistic stages, giving the client a credible path from kickoff to completion.

  5. 5
    Commercial terms

    States commercial terms and pricing in plain, scannable language so the numbers are easy to find and easy to approve.

  6. 6
    About us & case studies

    Introduces your team and pairs the pitch with relevant case studies that reinforce your ability to deliver the promised outcome.

  7. 7
    Next steps & call to action

    Closes with concrete next steps and a clear call to action, telling the client exactly how to say yes and start.

How Waxe builds your proposal

How Waxe generates a proposal, shown as papercraft
  1. 1

    Share the client and the problem

    You tell Waxe who you're pitching, the problem they're facing, and the outcome they want. She uses that context to write the opening so the proposal speaks to this client's situation, not a generic buyer. The more specific your brief, the more pointed the problem statement.

  2. 2

    Set scope and approach

    Give Waxe your recommended approach and the deliverables you'll commit to. She turns them into a clear scope of work and a method section that ties each deliverable back to the client's problem. Inclusions and boundaries are spelled out so there's no ambiguity later.

  3. 3

    Define phases and terms

    Hand over your phases and your pricing. Waxe builds the phased timeline directly from your scope inputs and writes the commercial terms a buyer can scan and approve. The dates and figures land in a consistent layout instead of a disconnected table.

  4. 4

    Add proof and brand

    Waxe folds in your about-us details and case studies that support the outcome you're promising, then designs the whole proposal to your brand. The cover, color, and typography carry through every part. You arrive at one considered document, not a stitched-together draft.

  5. 5

    Review and send

    In about five minutes you have a designed, client-ready proposal for a few cents. Every part stays editable, and Waxe's surgical-edit mode lets you adjust a phase or reword the terms in plain language. Once you approve, it's ready to send.

What sets this AI Proposal Generator apart

Opens on their problem

Every proposal starts with the client's specific problem and the outcome they want, not a generic line about understanding their needs. Waxe writes that framing from your brief, so the document feels commissioned. Clients read past the first paragraph because it mirrors their own situation back to them.

Seven-part structure, automatic

Every proposal follows the proven order: problem, approach, scope, phased timeline, commercial terms, case studies, and next steps. Waxe populates all seven parts from your brief without you setting up the structure. Nothing is skipped, and the parts appear in the sequence that moves a buyer toward yes.

Phased timeline at a glance

Waxe builds your phases into a timeline a buyer can read in seconds, drawn from your scope so the stages and deliverables stay consistent. The engagement feels planned rather than estimated by gut feel. The client knows what happens first, next, and when it's done.

Terms easy to approve

Pricing and payment structure land in a scannable commercial terms section, written from the figures in your brief. There's no cut-and-paste risk and no stale numbers inherited from a prior proposal. A clear, clean ask shortens the gap between sent and signed.

Surgical edits, no rewrites

After generation you edit in the waxTable workspace, with Waxe ready to make targeted changes on instruction. Adjust a fee, tighten a scope line, or swap a case study, and she applies the change precisely without regenerating the parts you're happy with. The document stays coherent throughout.

Designed to your brand

The whole proposal carries your color, type, and cover from the problem statement to the call to action. waxTable designs the document, so it reads as one deliberate piece rather than a reformatted template. You send something that looks considered, ready to go.

Proposals the old way vs. the waxTable way

The template way
With waxTable
You open last quarter's proposal template, delete the placeholder client name, and rewrite the problem statement from scratch.
You give Waxe the client's problem and desired outcome, and she opens the proposal with their situation already in place.
You draft the recommended approach and scope by hand, pulling copy from memory and an unrelated past engagement.
Waxe drafts the recommended approach and scope of work from the brief you supplied, grounded in this client's problem.
You assemble the phased timeline in a separate table, estimate the stages by gut feel, and watch it drift from the scope above it.
Waxe builds the phased timeline directly from your scope inputs so the stages and deliverables stay internally consistent.
Commercial terms get pasted from a previous proposal and updated by hand, risking stale figures or the wrong client's name.
Waxe writes the commercial terms from the figures in your brief, with no cut-and-paste risk and no inherited errors.
You dig through old decks for a case study, then wrestle it into matching fonts and colors before it's presentable.
About-us and case studies are written in and designed to your brand alongside the rest of the pitch.
After a day or two of writing and formatting, the result still looks like a template the buyer has seen before.
In about five minutes you have a designed, on-brand proposal for a few cents, ready to send.

From brief to sent

  1. Brief

    You give Waxe the client, their problem, the outcome they want, your approach, your scope, and your pricing. This is the only part that needs you up front. Specific inputs produce a specific proposal, so the more detail you provide, the less editing you do later.

  2. Generate

    Waxe writes all seven parts in persuasive order and designs the document to your brand. The proposal — problem through next steps — comes back in about five minutes for a few cents. You receive a complete draft, not an outline to flesh out.

  3. Refine

    You read through the proposal, confirm the figures in the commercial terms, and make targeted edits in the waxTable editor or through Waxe's surgical-edit mode. Adjust a phase, reword a deliverable, or sharpen the opening. Every part stays editable, so the final argument is yours.

  4. Send

    Once you approve, the finished proposal goes out designed to your brand, reading as one deliberate document. The client sees a clear problem, scope, timeline, and ask, and knows exactly how to say yes and start.

2 days → 5 minfrom brief to finished document
a few centsper generated document
11business document types
on-brandcolours, fonts, and logo every time

Our promise

A proposal has one job: move a qualified buyer from interested to committed. That means opening on their problem, building credibility through approach and case studies, and closing on a clear next step — in that order, every time. You bring the pitch; I write the structure and design the document so the yes is easy.
Waxe, your AI operations manager
~5 minutesfrom your brief to a complete, seven-part proposal for a few cents

Questions, answered

What does waxTable's AI Proposal Generator actually produce?

It produces a complete, persuasive sales proposal built around the client you're pitching. Waxe, your AI operations manager, opens on the client's problem and the outcome they want, then lays out your recommended approach, a clear scope of work, a phased timeline, and your commercial terms. She closes with an about-us section, relevant case studies, and a next-steps call to action. You receive a designed document ready to review and refine, not a blank page or a form to fill in. Work that used to take a day or two comes back in about five minutes.

Does the proposal read like it was written for this specific client?

Yes. You give Waxe the client's problem, the outcome they want, and your commercial terms, and she anchors every section to those specifics. The problem-and-desired-outcome section opens in the client's situation rather than a generic line, and the phased timeline reflects the scope you actually committed to. Because the recommended approach is tied back to the stated problem, the argument reads as commissioned for this deal. Nothing is pulled from an unrelated engagement. The sharper your brief, the more pointed the proposal.

Which parts does a waxTable proposal include?

Every proposal follows the same persuasive sequence, in order: problem and desired outcome; recommended approach; scope of work; phased timeline; commercial terms; about us and case studies; next steps and call to action. You don't configure or reorder the structure — Waxe builds all seven parts from your brief so nothing is skipped. The problem leads, the commercial terms sit near the close, and the call to action comes last. Each part is written from what you supplied, not left as placeholder text.

How long does it take and what does it cost?

A proposal that used to eat a day or two of writing and formatting comes back in about five minutes. You hand Waxe the client context, the problem, your approach, and your pricing, and she drafts every part in order. The cost is a few cents per document, measured by the time it saves rather than priced per token. You spend your hours sharpening the pitch and confirming the numbers instead of rebuilding the same sections for every new deal. That trade-off compounds when you're responding to several opportunities at once.

Can I edit the proposal after Waxe generates it?

Yes. Every proposal opens in waxTable's document workspace, where you can edit any part directly. Tighten the recommended approach, change a figure in the commercial terms, or expand a scope-of-work line without disturbing the rest of the document. Waxe's surgical-edit mode also lets you describe a change in plain language and have her apply it precisely, so you're never rewriting from scratch. The whole document is designed to your brand, and the final copy is yours to refine before you send.

Your next proposal, in five minutes

Tell Waxe about the client and get a complete, on-brand proposal to review — the work of two days for a few cents. There is no blank page to start from and nothing to format by hand; you answer a short brief, Waxe does the drafting, and you keep full control of the final document in the editor.