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AI Proposal Generator for Video Production

An AI Proposal Generator for Video Production that turns one brief into a scoped, line-itemed proposal in about five minutes for a few cents.

Papercraft proposal for Video Production

Built for Video Production

Where it hurts

  • Clients picture only the shoot day and underestimate pre-production and the edit, so the budget feels high
  • Deliverable specs (cuts, lengths, aspect ratios, revisions) cause disputes unless they're itemised upfront
  • Crew, kit, location and talent costs are opaque to buyers without a transparent line-item breakdown
  • Revision rounds and additional edit versions quietly eat margin when they aren't capped in writing
  • A generic quote can't convey production value, which is the whole reason a premium studio wins the brief

Pricing model: fixed project fee by production scope

What you hand over

  • Creative concept and treatment
  • Pre-production: scripting, storyboard and shot list
  • Production crew, equipment and direction
  • On-location or studio filming days
  • Editing, colour grade and sound mix
  • Motion graphics and titles
  • Final masters in agreed formats and aspect ratios
Papercraft concept: a proposal tailored for Video Production
How a proposal adapts to Video Production.

What goes into a Proposal

  1. 1
    Problem & desired outcome

    Opens on the client's brief and the outcome they want from the film, so the proposal starts with their problem rather than your price.

  2. 2
    Recommended approach

    Lays out the creative concept and treatment, explaining how you will tell the story and why this approach earns the studio rate.

  3. 3
    Scope of work

    Itemises the scope as concrete lines: crew, equipment, filming days, cuts, lengths, aspect ratios, revision rounds and final masters.

  4. 4
    Phased timeline

    Maps the work across pre-production, production and post so the client sees the shoot day sits inside a longer, costed process.

  5. 5
    Commercial terms

    States the fixed project fee against the named deliverables, with included revisions and out-of-scope items priced so the boundaries are clear.

  6. 6
    About us & case studies

    Backs the number with relevant case studies and the calibre of your past work, showing why a premium studio is worth it.

  7. 7
    Next steps & call to action

    Closes with a clear next step and call to action, telling the client exactly how to approve the scope and book the shoot.

How Waxe builds your video production proposal

How Waxe generates a proposal, shown as papercraft
  1. 1

    Share the brief

    You give Waxe the client, the brand and what they want the film to do. A few lines about the concept, the deliverables and the production scope is enough to start. Waxe treats this as the problem statement the whole proposal will answer.

  2. 2

    Shape the approach

    Waxe drafts the creative concept and treatment and the recommended approach. It explains the storytelling, the look, and how scripting, storyboard and shot list lead into the shoot. This is the section that conveys production value and sets the studio apart from a generic quote.

  3. 3

    Itemise the scope

    Waxe turns the work into named line items: crew, equipment, filming days, editing, colour grade, sound mix, motion graphics, and the final masters in agreed formats. Cuts, lengths, aspect ratios and revision rounds are written out so nothing is left to assumption and later disputes are avoided.

  4. 4

    Phase and price

    Waxe builds the phased timeline across pre-production, production and post, then sets your fixed project fee against the scope. Included revisions are stated, and out-of-scope items like an extra cut carry their own price so margin is protected in writing.

  5. 5

    Polish and send

    Waxe adds the About us and case studies and a clear next step, then designs the whole document on your brand. You review, adjust any line, and send a proposal that looks like the work, all in about five minutes for a few cents.

What an on-brand video production proposal looks like

The result opens on the client's brief and the film they want, then moves through your treatment, a line-itemed scope, and a phased timeline from pre-production to final masters. The fixed project fee sits beside named deliverables, included revision rounds and agreed aspect ratios, with case studies that prove the studio's calibre. It reads like a premium reel in document form, not a flat spreadsheet quote.

Proposal design direction for a Video Production business
A design direction for a proposal.

The old way versus waxTable

The template way
With waxTable
You start from last project's template and spend an evening deleting the parts that don't fit this shoot.
Waxe designs a fresh proposal from your brief, scoped to this exact production rather than a recycled file.
The budget shows as one big number, so the client fixates on the shoot day and the fee feels high.
Waxe breaks the cost across pre-production, the filming days and the edit so the full process justifies the fee.
Deliverable specs live in your head, and the count of cuts, lengths and aspect ratios is argued about later.
Waxe itemises every cut, length, aspect ratio and revision round upfront, so there is nothing left to dispute.
Crew, kit, location and talent disappear into a lump sum the buyer can't read or trust.
Waxe lists crew, equipment, location and talent as transparent lines beneath the fixed project fee.
Extra edit versions and revision rounds aren't capped, so they quietly eat your margin once filming wraps.
Waxe caps included revisions in writing and prices any further round, protecting your margin from scope creep.
A generic quote can't show production value, and the premium studio loses the brief on price alone.
Waxe pairs your treatment with case studies so the proposal sells the craft, not just the cost.

Why studios use it

The business upside of faster proposals, shown as papercraft

Two days of work in about five minutes

Drafting a scoped video proposal by hand can swallow the better part of two days. Waxe produces the full document, from treatment to commercial terms, in about five minutes for a few cents. You spend the saved time on the creative, not the paperwork.

Every spec itemised upfront

Cuts, lengths, aspect ratios, revision rounds and final master formats are written out as line items. Naming each one before the shoot is what stops disputes over extra edits or wrong deliverables. The client agrees to a scope, not an assumption.

A fee the client can read

Crew, equipment, filming days and post appear as transparent lines beneath your fixed project fee. The buyer sees where the budget goes instead of staring at one opaque number. A readable breakdown makes the studio rate feel fair.

Margin protected in writing

Included revision rounds are capped and any further version carries its own price. That keeps extra edit cycles from quietly eroding the margin after filming wraps. The boundaries of the work are clear before you commit crew and kit.

Production value on the page

Waxe pairs your treatment and recommended approach with case studies that show the studio's calibre. The proposal conveys why premium work commands a premium fee, rather than reading like a flat quote. It looks like the film you are about to make.

2 days → 5 minfrom brief to finished document
a few centsper generated document
11business document types
on-brandcolours, fonts, and logo every time

Questions, answered

What is the AI Proposal Generator for Video Production and how does it work?

It is a waxTable workspace where Waxe, your AI operations manager, drafts a complete video production proposal from a short brief. You describe the brand, the deliverables, and the production scope, and Waxe designs a persuasive document that opens on the client's problem and the outcome they want. It lays out your recommended approach, an itemised scope of work, a phased timeline, and clear commercial terms. What used to take a producer the better part of two days lands in about five minutes for a few cents.

How does the proposal stop clients from underestimating pre-production and the edit?

Most clients picture only the shoot day, so a single budget number feels high. Waxe breaks the work into the parts that actually carry the cost: creative concept and treatment, scripting, storyboard and shot list, then the editing, colour grade and sound mix that follow. Each phase appears in the scope and the timeline, so the buyer sees that the shoot is one day inside a longer process. When the value is visible across pre-production and post, the fixed project fee reads as fair rather than steep.

Can it itemise deliverable specs so revisions and cuts don't cause disputes later?

Yes. Waxe writes the scope of work as concrete line items: the number of cuts, their lengths, the aspect ratios, and the final masters in agreed formats. It states how many revision rounds and additional edit versions are included, and what a further round costs. Crew, kit, location and talent appear as named lines rather than a single opaque total. Putting all of this in writing upfront is what keeps later disputes about extra edits or formats from quietly eating your margin.

Will the proposal convey production value, or does it read like a generic quote?

A generic quote is the reason a premium studio loses a brief it should win. Waxe designs the document around your treatment and approach, with an About us and case studies section that shows the calibre of work behind the number. The recommended approach explains the creative thinking, not just the price. Motion graphics, titles and colour grade are named as deliverables that justify the studio rate. The result looks like the work, so the proposal sells the value instead of flattening it.

How is pricing presented for a fixed project fee by production scope?

Your model is a fixed project fee set by the scope of the production, and Waxe presents it that way. The commercial terms section ties the single fee to the named deliverables, the included revision rounds, and the agreed formats, so the client knows exactly what the number buys. Crew, equipment, filming days and post all appear as transparent line items beneath the fee. Anything outside scope, like an extra cut or a reshoot, is listed with its own price so the boundaries are clear before you start.

Your next proposal, in five minutes

Tell Waxe about the client and get a complete, on-brand proposal to review — the work of two days for a few cents. There is no blank page to start from and nothing to format by hand; you answer a short brief, Waxe does the drafting, and you keep full control of the final document in the editor.