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Illustrated · Proposal example

Hand-drawn / Doodle Proposal

Friendly, informal and creative brands wanting a hand-made sketchbook feel:

Best forFriendly, informal and creative brands wanting a hand-made sketchbook feel: wobbly marker outlines, ruled / dot-grid paper, doodle stars and arrows, hand-circled figures and a handwritten display voice over a clean legible sans.

Style
Sketch · Doodle
Mood
Playful · Friendly · Informal
Typography
Serif + sans

Rendered by Waxe — not a template

Hand-drawn / Doodle — full example rendered by Waxe

What's inside

The Hand-drawn / Doodle style sets the mood; this is the structure underneath. Waxe writes every section for you and lays it out to match your brand.

  1. Problem & desired outcome
  2. Recommended approach
  3. Scope of work
  4. Phased timeline
  5. Commercial terms
  6. About us & case studies
  7. Next steps & call to action

A closer look at Hand-drawn / Doodle

A page from someone's actual notebook is the whole idea behind Hand-drawn: wobbly marker outlines, scribbled stars, arrows pointing at the bits that matter. The effect is disarming — a proposal that looks thought through by hand rather than assembled by committee.

The page sits on ruled or dot-grid paper, with a loose handwritten display face doing the shouting in headings while a clean, legible sans carries the reading copy underneath. Doodled stars, arrows and hand-circled figures scatter through the margins, standing in for the underlining a person would actually do.

A detail from the Hand-drawn / Doodle example

Friendly, informal and creative brands — studios, educators, small makers — get the most out of Hand-drawn, and so does any proposal where a bit of humanity matters more than polish. Reach for it when the relationship is closer than a typical client one, and formality would work against the message.

The doodles earn their place by working, not just decorating: an arrow pointing at a figure or a circle around a date does the job a highlighter would, guiding the eye without a single extra sentence of explanation. That is what keeps the proposal playful without becoming careless.

None of the doodling here is generic clip art standing in for a real identity. Ask Waxe for a proposal in this style and the sketchbook voice is redrawn around the reader's own brand — their colours, fonts and logo — then handed back ready to export.

Hand-drawn / Doodle across your paperwork

One look, every document. The same Hand-drawn / Doodle treatment, applied to the rest of what you send.

Make this proposal yours

Generate a Hand-drawn / Doodle proposal with your brand, your content and your logo — finished and ready to send.