Two levers that define your look
Colour and type carry most of a brand's character. Your palette sets the mood and the emphasis; your typefaces set the voice and the rhythm of the reading. Get these two right and your documents feel like yours before anyone reads a word.
Both live in your branding profile and apply across the workspace. See Set up your branding profile.
Your brand colours
Your palette guides accents, headings, emphasis and the supporting tones across the page. Waxe uses it with restraint, so your colour shows up where it counts rather than flooding the document.
Add your core colours
Start with your primary brand colour and any key accents.
Mind contrast and legibility
Choose colours that keep text comfortable to read against their backgrounds.
Save and generate
Your palette carries through every new document in the direction you pick.
Your typefaces
Type sets the tone: a tailored serif reads differently from a clean sans. Choose the typefaces your documents should read in, and Waxe sets headings and body text accordingly.
- Pick a typeface for headings and one for body text, or a single family that does both.
- Favour fonts that stay legible at document sizes, not just on screen.
- Keep the pairing simple — two well-chosen faces beat five competing ones.
If your brand uses a licensed or bespoke typeface, you can bring it in. See Custom fonts.
How colour and type combine with a direction
The design direction sets the mood; your colour and type fill it in. The same palette and fonts will read as calm in Clean & Minimalist and as dramatic in Immersive & High-End, because the direction shapes how they're used.
| You set | Waxe decides | Direction influences |
|---|---|---|
| Your palette | Where colour lands and how strongly | How bold or restrained the colour feels |
| Your typefaces | Heading and body roles, sizing, hierarchy | The rhythm and contrast of the type |
| Your logo | Placement and variant per background | How prominent the mark sits on the page |
Fine-tuning a single document
Profile settings cover every document, but you can always adjust one. In the editor, change colours or text directly, or ask Waxe to make the change and preview it before you accept.