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Brief Waxe for a great draft

The quality of your first draft tracks the quality of your brief. Tell Waxe the job, the client and the constraints — or paste in the email or notes — and the draft comes back close to done.

5 min readUpdated 18 Jun 2026

Why the brief matters

Waxe can only price and structure what it knows about. A one-line request gives a reasonable starting point, but a few sentences of real context — what the work is, who it is for and what it is worth — turns the first draft from a head start into something you can almost send.

5 min
from a clear brief to a finished, on-brand draft

What to tell Waxe

You brief Waxe in plain language — there is no syntax to learn. Cover as many of these as you can; Waxe fills sensible gaps for the rest.

  • The document type you want — for example a proposal, scope of work or invoice.
  • The client or counterparty: who they are and what they care about.
  • The work itself: deliverables, scope, and anything explicitly out of scope.
  • Pricing inputs: rates, quantities, fixed fees or a budget to design around.
  • Timeline, milestones or key dates.
  • The tone and the design direction you want the document to carry.

Paste in what you already have

The fastest brief is often one you have already written. Point Waxe at the source material and let it pull the facts out, rather than retyping them.

  • The client's brief or RFP.
  • The email thread where the job was discussed.
  • Your own meeting notes or a rough scope.
  • A previous document for a similar job.

A strong brief in practice

  1. Name the document and the client

    "A proposal for Meridian Architects to redesign their booking flow."

  2. Sketch the work

    List the main deliverables and call out anything that is deliberately excluded.

  3. Give the pricing inputs

    Provide your rate or a fixed fee, plus quantities or phases, so Waxe's maths matches your commercial model.

  4. Set the constraints

    Add the timeline, key dates and the design direction you want.

  5. Attach the source

    Paste the brief or email so Waxe works from the real facts, not guesses.

Common pitfalls

  • Asking for "a proposal" with no client, scope or price — you will get a generic shape you then have to fill in by hand.
  • Leaving pricing out and hoping Waxe guesses your rates.
  • Pasting a wall of unrelated text — trim it to the part that matters.
  • Forgetting to say what is out of scope, which is where disputes start.

Frequently asked questions

How long should my brief be?

A few clear sentences are usually enough. Cover the document type, the client, the work and the price, and let Waxe fill the rest. More relevant detail gives a closer draft, but length for its own sake does not help.

What if I don't know all the details yet?

Give Waxe what you have. It fills sensible gaps so you have something concrete to react to, and you can correct the placeholders during review.

Can I just paste an email and let Waxe do the rest?

Yes. Point Waxe at the email, brief or notes and it will pull out the relevant facts. Adding a line about the document type and design direction helps it aim correctly.

Will Waxe keep my pricing logic?

Waxe uses the rates, quantities and fees you provide and does the arithmetic. Always check the totals during review, since the commercial decision is yours.

Does the design direction belong in the brief?

You can mention it in the brief, and you also choose it when you generate. See No templates: five design directions.

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Waxe answers most questions right inside the app. For everything else, our team replies within one business day.

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