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Designs & branding

Logos (light & dark)

Upload a light-mode and a dark-mode logo so your mark stays crisp and legible whatever colour the page or section behind it happens to be.

4 min readUpdated 18 Jun 2026

Why two logo versions

A single logo rarely works everywhere. A dark mark looks sharp on a pale page but disappears on a dark band; a pale mark does the reverse. Giving Waxe both versions means your logo always sits on the right background.

Uploading your logos

  1. Open your branding profile

    Logos live alongside your colours and fonts. See Set up your branding profile.

  2. Upload the light-mode logo

    The version that reads well on a light page.

  3. Upload the dark-mode logo

    The version that reads well on a dark page or section.

  4. Save

    Waxe will pick the right variant for each background from now on.

Getting clean results

A few simple choices make the difference between a crisp mark and a fuzzy one.

  • Use a transparent background so the logo sits cleanly on any colour.
  • Supply a high-resolution file so it stays sharp when scaled.
  • Trim excess padding around the mark so it sits neatly in headers and footers.
  • Make sure each version actually contrasts with the background it's meant for.
  • A white logo on a white background — it will vanish.
  • A tiny, low-resolution image stretched to fit.
  • A logo with a baked-in coloured box that fights your page design.

How Waxe chooses a variant

When Waxe composes a document, it places the logo where it belongs and selects the variant that contrasts with the background behind it — your dark mark on light sections, your light mark on dark ones. This matters most in directions with dramatic, dark backgrounds such as Immersive & High-End.

If only one variant is provided, Waxe uses it everywhere, which can leave the mark hard to read on the opposite background. Supplying both avoids that.

If a logo looks wrong

If your logo appears washed out, cropped or hard to read, check the source files first, then adjust in the editor.

  • Re-upload a transparent, higher-resolution version if it looks fuzzy.
  • Add the missing variant if the mark only struggles on one background.
  • Ask Waxe to move or resize the logo on a specific page, or adjust it directly in the editor.

Frequently asked questions

Do I have to upload both versions?

No, one will do, but Waxe can only use what you give it. With a single logo, the mark may be hard to read on the opposite background. Two versions guarantee it looks right everywhere.

What if my logo is the same colour on light and dark?

If your mark genuinely reads on both backgrounds, a single version is fine. Most logos benefit from a darker version for light pages and a lighter one for dark pages.

Can I use a transparent PNG or an SVG?

Use a clean, high-resolution file with a transparent background so the logo sits neatly on any page colour. The clearer the source, the sharper the result.

Which design directions use the dark logo most?

Directions with rich, dark backgrounds — such as Immersive & High-End and some Bold & Vibrant pages — rely on your dark-mode logo to stay legible. See No templates: the 5 design directions.

Can I reposition the logo on a single page?

Yes. Edit it directly in the paged editor, or ask Waxe to move or resize it. See The paged editor.

Still need a hand?

Waxe answers most questions right inside the app. For everything else, our team replies within one business day.

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